In the practical world, the logo of Cable News Network (CNN) is the perfect example of a paired wordmark logo in which two ‘Ns’ are perfectly glided with each other. For example, letters ‘H’ and ‘K’, ‘I’ and ‘R’ and many other pairing have adjacent strokes or complementary shapes to connect and fit just like a pair of glove fits in our hands. A number of letters form a natural pairing and you are in for a treat if you have to design a logo the brand name of which includes these letters. When combining two letters from the business’ name to form a logo, make sure that the two letters have a complementary and ideal shape for pairing. So, one of the most important rules that you should consider while designing your wordmark is to opt for ideal pairing. Matches are made in heaven, but alphabetic pairing is done by designers. However, there a few sure-fire bets that you can make while designing your logotype. Dos of Wordmark Logosįrom classy to clever to cliché and from simplistic to sophisticated to sober, there are variegated ways to design a logotype/wordmark logo. So, note down these commandments of logo design embrace recommended strategies, imply your individual style, avoid suggested mistakes that designers usually make and design a logo to impress all. To let you stay ahead in your design game and make an impressive wordmark logo, we have curated a checklist of some dos and don’ts that will act as a guide in this task. With a little attention and care, even an immature and small business owners can design a compelling wordmark logo on their own. When it comes to design an impressive wordmark logo, melding typography and embodying illustrative elements call for striking a perfect balance, a flair for design and know-how of technical facets, which can be quite a task for those small business owners who opt for designing their logo without the help of a professional graphic designer. While designing logos, it remains the top priority of every brand to employ golden rules to design memorable logos.
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